This is a side project finished in May 2016. It not only serves as a way to demonstrate my design skills but also a research which helps me understand design principles in e-commerce website.
I am focusing on building trustworthy, engaging and pleasant shopping experience through organized, minimal and consistent design.
I keep the branding of original IKEA website, reorganize content layout and make suggestions for two IKEA Pages.
Being able to get customers’ trust is the top one thing that an e-commerce website should be focusing on, which is the most unseen and tricky part in e-commerce website design.
The way of presenting content should be very careful. How to arrange content in a way that customers could find whatever they need is the question that is worth considering.
Clean and consistent design creates an enjoyable and pleasant shopping service experience which doesn’t confuse customers and keep them stay longer.