This project was finished recently when I was interning at Microsoft. I was on the Content Experiences team, under the supervision of Yash Misra and Michael Catbagan.
I am designing a news service which is deeply integrated in Windows Shell and providing a summarized, unbiased and contextualized view of the story for Windows users.
At the end of August 2016, I create a number of interfaces demonstrating key features of the integrated news service, as well as an interactive prototype on Proto.io.
The major users of Microsoft products are white males, aged over 55 years old, whereas their competitors like Buzzfeed and Flipboard have much younger users - millennials.
Most Microsoft news readings happen in the afternoon, for 2-3 consecutive hours in the office. Whereas, their competitors’ readers consume news at anytime, at anyplace.
People read news in their downtimes (very limited time) and skim the first few lines to quickly get the information they need and move on and go back to their works.
People go to multiple news outlets to get the complete story. Even though there is news aggregators, they still think it is time-consuming to find unique perspectives.